Direct marketing - Advertising
is a sub-discipline of marketing focused on driving
purchases that can be attributed to a specific "call-to-action". Direct
marketing is
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distinguished from other marketing efforts by its emphasis on trackable, measurable results (known as "response" in the industry)
regardless of medium.
Direct marketers use a variety of media including catalogs, postcards,
statement inserts, card packs, magazines and other mail. Direct marketers
also use media such as door hangers, package inserts, magazines,
newspapers, radio, television, email, internet banner ads, pay-per-click
ads, billboards, transit ads, etc. If the ad in the medium asks the
prospect to take a specific action--call an 800 number, visit a website,
return a response card, place an order, complete a survey, etc.--then the
effort is considered to be direct marketing.
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Looking for Direct Mail Advertising, Direct Mail
Marketing, Advertising, Marketing, direct mail, direct mail marketing,
advertising direct mail, direct mail services, direct list mail ? Please scroll down.
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Need Some Action - Place Your Ad Here - Find Out How |
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Alphabetical Listings
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Ad-Vantage Marketing
455 Tesconi Cir, Santa Rosa, CA 707 578-8700
Direct Mailing Systems
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565 Martin Ave, Rohnert Park, CA 707 584-4884
Golden Pacific Systems Inc
529 Martin Ave, Rohnert Park, CA 707 586-9122
Melo Mar Mailing Solutions
3253 Santa Rosa Ave, Santa Rosa, CA 707 578-0880
Money Mailer
498 Decanter Cir, Windsor, CA 707 527-8284
Sunshine Express Mailers
541 Acadia Dr, Petaluma, CA 707 765-0441 |
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Direct marketing is attractive to many marketers, because in many cases
its effectiveness can be measured directly. For example, if a marketer
sends out one million solicitations by mail, and ten thousand customers
can be tracked as having responded to the promotion, the marketer can say
with some confidence that the campaign led directly to the responses.
By contrast, measurement of
other media must often be indirect, since there is no direct response
from a consumer. Measurement of results, a fundamental element in
successful direct marketing, is explored in greater detail elsewhere
in this article.
While many marketers like this form of marketing, some direct marketing
efforts using particular media have sometimes been criticized for
generating unwanted solicitations. For example, direct mail that is
irrelevant to the recipient is considered "junk mail", and unwanted email
messages are considered "spam".
Direct marketing channels
Any medium that can be used to deliver a communication to a customer can
be employed in direct marketing. |
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Advertising
Marketing
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