Marketing Consultants
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95401, 95403, 95404, 95405, 95407, 95409

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A Marketing consultant

sometimes known as a adviser, advisor, counselor or mentor, is a professional who provides expert advice in a particular area of expertise such marketing or advertising. If you are familiar with what marketing is you will see where a marketing consultant will come in handy.

The main difference between a consultant and a 'normal' expert is that the consultant is not himself employed with his client, but instead is in business for himself or for a consultancy firm, usually with multiple and changing clients. Thus, his clients have access to deeper levels of expertise than would be feasible for them to retain in-house, especially if the specialty is needed comparatively rarely. It is generally accepted good corporate governance to hire consultants as a check to the Principal-Agent problem.

Often a consultant provides expertise to clients who require a particular type of knowledge or service for a specific period of time, thus providing an economy to the client. In other situations, companies implementing a major project may need additional experienced staff to assist with increased work during that period.

Sometimes a consultant is not an independent agent but is a partner or an employee of a consultancy, that is a company that provides consultants to clients on a larger scale or in multiple, though usually related, skill areas. This has advantages both to the client and to the consultant by:

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