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Marketing research and Analysis

is a form of business research. and Business-to-Business (B2B)Marketing Research, or Business Marketing Research, previously known as Industrial Marketing Research.

B2B Marketing Research

investigates the markets for products sold by one business to another, rather than to consumers.

Consumer Marketing Research

is a form of applied sociology which concentrates on understanding the behaviors, whims and preferences, of consumers in a market-based economy. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.

In addition to marketing research, other forms of business research include:

 

 

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Alphabetical Listings

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Creative Audience Research Inc
710 W Napa St # 4, Sonoma, CA 707 935-9733

Marketingbase 

1364 Kathy Ln, Sebastopol, CA 707 829-9421

Micro-Tech Consultants
1686 Jessica Pl, Santa Rosa, CA 707 575-4820

Project Data
826 Lewis Rd, Santa Rosa, CA 707 573-8777

Richard Hertz Consulting
630 Martin Ave # 200A, Rohnert Park, CA 707 775-3333

Sage Concepts
1255 Jack Pine Rd, Healdsburg, CA 707 431-1183

Verified Audit Circulation
900 Larkspur Landing Cir # 295, Larkspur, CA 415 461-6006

 
 
 
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Web Sonomasbest.com
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Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.

Product research

This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop.

Advertising research

is a specialized form of marketing research conducted to improve the efficacy of advertising. copy testing, also known as pre-testing, is a form of customized research that predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ads Flow of Attention and Flow of Emotion . Pre-testing is also used on ads still in rough (ripomatic or animatic) form.

 
 
 

 

 
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