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Web design

is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other
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 Web applications using many different forms of media. The basic design of most pages on the Web use HTML, CSS, and the newest form of language, XHTML. Many sites today also integrate various forms of dynamic, interactive content using E-Commerce, and server-side languages such as PHP (Hypertext Preprocessor), and ASP. Web design contrasts with Web development, which includes Web server configuration, writing Web applications, and server security.

Web site design
A Web site is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website. A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.

There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For typical commercial Web sites, the basic aspects are:

The site design is defined by the topic and content.
The content, substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The site should be user-friendly, with the interface and navigation simple and reliable. If the site is large enough and contains enough information, a site browser may be needed so that information can be found quickly, without using the navigation tools.
The appearance should include a single style that flows throughout, to show consistency. The style should be professional, look good and most of all be relevant to the users and site content.
The visibility of the site's text and information should be paramount as that is what the users are visiting for.
The site must also be easy to find on the internet and if possible should be listed on most, if not all, major search engines.

 

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Godengo
Easy website creation, web hosting and emarketing by Godengo.
484 Lakepark Ave. Ste. 61, Oakland, CA 94610
800-609-8994  email
Bus Hours:       8 am 5 pm M-F
 
Burning Brains Productions
1220 Wyoming Dr, Santa Rosa, CA 707 571-7621

Ceylan Design
268 Talbot Ave, Santa Rosa, CA 707 578-5889

Glenn Martinez & Assoc
4185 Chaparral Ct, Santa Rosa, CA 707 526-3198

Graphic Smiths
144 S E St, Santa Rosa, CA 707 575-3787

Kurland Digital
2042 Humboldt St, Santa Rosa, CA 707 527-9211

Nu-Designs Web Development
1260 N Dutton Ave, Santa Rosa, CA 707 575-5373

PBHS Web Design Svc
2455 Bennett Valley Rd # C215, Santa Rosa, CA 707 591-9475

Pacific Online Inc
320 College Ave # 205, Santa Rosa, CA 707 636-2000

W A Interactive
1459 Laguna Rd, Santa Rosa, CA 707 527-0276
 
 
 
 
 
 
 
 
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A Web site typically consists of text and images. The first page of a website is known as the Home page or Index. Some websites use what is commonly called a Splash Page. Splash pages might include a welcome message, language/region selection, or disclaimer. Each web page within a Web site is an HTML file which has its own URL. After each Web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial websites are concerned.

Once a Web site is completed,

it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the Web master may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the Web site to a search engine such as Google or Yahoo, exchanging links with other Web sites, creating affiliations with similar Web sites, etc.

Multidisciplinary requirements

Web site design crosses multiple disciplines of information systems, information technology and communication design. The website is an information system whose components are sometimes classified as front-end and back-end. The observable content (e.g page layout, user interface, graphics, text, audio) is known as the front-end. The back-end comprises the organization and efficiency of the source code, invisible scripted functions, and the server-side components that process the output from the front-end. Depending on the size of a Web development project, it may be carried out by a multi-skilled individual (sometimes called a web master), or a project manager may oversee collaborative design between group members with specialized skills.

How it Looks vs. How it Works

Since so many web developers have a graphic arts background, some may pay more attention to how a page looks, without considering how visitors are going to find the page via a search engine. Some may rely more on advertising than search engines to attract visitors to the site. On the other side of the issue, search engine optimization consultants (SEOs) obsess about how well a web site works technically and textually: how much traffic it generates via search engines, and how many sales it makes, assuming looks don't contribute to the sales. As a result, the designers and SEOs often end up in disputes where the designer wants more 'pretty' graphics, and the SEO wants lots of 'ugly' keyword-rich text, bullet lists, and text links. One could argue that this is a false dichotomy due to the possibility that a web design may integrate the two disciplines for a collaborative and synergistic solution. Because some graphics serve communication purposes in addition to aesthetics, how well a site works may depend on the graphic designer's visual communication ideas as well as the SEO considerations.

Another problem when using lots of graphics on a page is that download times can be greatly lengthened, often irritating the user. This has become less of a problem as the internet has evolved with high-speed internet and the use of vector graphics. This is an engineering challenge to increase bandwidth in addition to an artistic challenge to minimize graphics and graphic file sizes. This is an on-going challenge as increased bandwidth invites increased amounts of content. 

 
 
 
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